We come across lots of useful documents about working with education agents and thought it might be useful if we made a list for the use of members:
This is a further instalment in my series of posts on online student lead generation for educational institutions.
I thought I would pitch this post at those who are time poor (i.e everyone!) and provide a simple formula that is guaranteed to generate more international student leads for your institution. So here it is:
This is another post in what I intend to be a series of blog type posts on student lead generation for educational institutions.
Today I am focussing on landing pages. Before I go any further, if you don't read on, take a couple of minutes to watch the video I have attached below. It provides a really good, simple explanation of what to think about when designing a landing page for your courses. Hats off to the team at Retargeter for putting it…
Many institutions have invested a lot of time and money in building a marketing presence on YouTube. That is a smart move given that YouTube is the third most visited site on the internet behind Google and Facebook, the second largest search engine, and serves more than 4 billion videos daily. Frankly, if your institution does not have a YouTube presence you are behind the play in the ongoing contest to attract and recruit international students.
Most of the…
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